Racism: African American Races Essay

A social problem is a condition that at least some people in a community view as being undesirable. A big social problem in the world told would have to be racism. Some say that racism doesn’t exist but it does. Racism is a very strong word to use I have to say, but there have been a lot of unfairness and discriminations throughout the years in America. Which is what makes me interested in this topic the unfairness people receive from other people because the color of their skin. Some people I know have experienced unfair acts because of the content of their skin. Many people know that racism has occurred in the past when African Americans were treated unfairly being segregated from the opposite race. But most of that changed when people began to fight for equal rights having boycotts, protests, and consistently having those individuals who were racist know that they deserved equal rights as well as they did. And until they receive justice they were going to have their voices heard to receive justice. Racism is just with black people it’s with everybody. Any race can try anything, but there are still going to be those people who just converse with each other about other races. It’s definitely not only the Caucasian race it’s basically every race. The African-American race makes fun of the Caucasian and Latino races. The Latino race makes fun of the Caucasian and African American races. Everybody talks about everybody although it is not right I don’t believe that it will ever stop. I feel there should be a end to it simply because everybody is equal whether we want to believe it or not. So a stop to racism is a must it needs to happen now.

Three most important elements that contribute to success

Three most Important elements that contribute to success In business doing. It is said that, â€Å"nothing ventured, nothing gained† to indicate that someone should do business if he or she wants to be rich. However, business is not easy and being successful in business doing is a more difficult thing. I myself think that there are three most important elements that contribute to success in business doing. First and foremost, One of the most important factor that contributes to success In business doing Is the employer.In fact, the leaders are who set up and operate different components of a business such as: direction In enterprise, human supervision, choosing target markets and calling for investment. Actually, in order to establish a business, presidents have to carefully think about what they will sell and who their customers are. In addition, good employers will know how to find out best employees who also contribute to success of business and have flexible and suitable p olicies to keep employees' faithful for a long time.Moreover, they themselves will coverer potential markets with various ways and develop It the support of effective co-workers. Another hard responsibility of masters is calling for investment. It is a difficult progress that requires them to concentrate their own capacity and experiences to convince investors believe in their products and potential developing in the future. So, the leaders who make huge and main success of a enterprise. Another main element contributing to success in business doing is the government support. In order to create favorable conditions for businessmen, the overspent may offer preferential policy In tax.Accordingly, there will be a period of 5-10 years when businessmen enjoy tax exemption or reduction. Furthermore, the government may give priority to businessmen by assigning land plots as business location with low land use right. There will be more support in site clearance, too. Businessmen can have mo re advantages in selling their products as they do not bother to find market. The government will use subsidy policy by which businessmen commodity are secured In contracts or enhanced by free remonstration. Last but not least, it is production technology that affect enterprise's business.This can be clearly proved in the current society with high competition. Truly, the more are the customers' requirements stern the more does enterprise's production line need to be improved better. For example, one of the most successful Vietnamese products In the world Is pottery of Mini Long company. At first, It was built up from craft villages and almost pottery products were made by workmen who have good opacity, then this company invested a lot of modern technological lines to manufacture much more beautiful pottery products.Nowadays, they have been exporting many products to a great deal of different nations consisting of markets with high criteria such as Europe, United Kingdom, united Stat e†¦ This demonstration represents the success by using modern technology in producing progress. In conclusion, to succeed In business doing we need to have a lot of different think that are most important and it is elements that contribute to success in business doing.

Ten Blessed Companions

10 BLESSED COMPANIONS-ALI(RA) ALI (RA) [J-04] Q Write an account of the following figures during the life of the Prophet (saw): Hamza (ra), Abu Bakr (ra) and Ali (ra). [10-J-11] Q Explain why one of these figures was important in the development of Islamic community. [4-J-11] the son of Ibu Talib, the uncle of the Prophet (saw). from Hashimi family of Quresh and the first cousin of the Prophet (saw). married the youngest daughter of the Prophet (saw), Fatima (ra). father of Hasan (ra) and Hussain (ra). rought up by the Prophet (saw) and Khadija (ra) since he was very young. first child (10 years) who became Muslim. known for his knowledge and bravery. lay on the bed of the Prophet (saw) without any hesitation when the Prophet (saw) migrated to Madina. In the expedition of Khaiber, he was honored by the Prophet (saw) when he fought with the sword of the Prophet (saw) and conquered difficult fortresses. He was titled, Asad Ullah, the lion of Allah. Another title of Ali (ra) is Abu Tura b. In all battles he fought bravely for Islam. n intelligent and a very learned person. Prophet (sw) says: â€Å"I am the city of knowledge and Ali is its door†. He was appointed governor of Yemen in 631. has the honour of giving bath to the dead body of the Prophet (saw) and lay him in the grave. The Prophet (saw) declared him his brother when the brotherhood took place in Madina. He took oath on the caliphates of the first three caliphs an important advisor to all caliphs. 4th Caliph He was assassinated in Kufa in 660 AD, 60 AH among the ten blessed companions

Music History Research Paper Example | Topics and Well Written Essays - 2500 words

Music History - Research Paper Example It was usually a part of mourning also, except in cases, such as, when Admetus while mourning his wife, ordered that â€Å"neither lyre nor pipe is to be heard in the town for twelve months." (West 14). Often religious festivals or ceremonies would begin with a procession with music, such as chorale accompanied by the pipes and/or the lyre. The people might be dancing or have dancers with them. Processionals are thought to be the oldest form of Greek music. It is believed that the earliest recorded occasion was a procession from Messina to sacrifice on Delos (West 15). Every part of Greek life had some kind of music that was traditionally used. Following is a description of the most well known types: Hymns were sung by a chorus to the gods, except Apollo and Dionysus, which had their own special songs, the paean, a song of joy, and the dithyramb, a choral song of prayer or supplication. The Dithyramb eventually became secularized and metamorphosed into the drama form tragedy. The Hy porcheme was a song and a dance. The Prosodion was used for processionals to altars and temples at the beginning and ending of festivals. Enkomion was a song of praise for men, as was the Epinikion used to honor the winner of athletic competition. A Skolion was sung by guests at a banquet. An Erotikon was an erotic song or poem for gods and goddesses and also men and women. The Hymenaios was used for weddings during the processional, at the banquet and in front of the bridal suite. The Threnos was a funeral dirge, sung by a chorus solemnly in either very low or very high pitch. Maidens would sing a Partheneion . Many of these have echoes in current church and classical music ("Lyric Genres."). 2. Describe the evolution of notation from the concept of neumes to the development of the staff and the idea of nota. Music likely dates back to the earliest civilizations, even hunter gatherer populations , but it was not until the Greeks created a form of musical notation that we have any records of written musical notation. There is a piece of music carved on a tombstone called the Seikilos Epitaph, found in Turkey, and may be from the 1st century AD. This is evidence that ancient Greeks used music notation since the 3rd or 4th centuries BC. Boethius (c.AD 470–AD 525) applied the first 15 letters of the alphabet to the notes in use at the end of the Roman period in the five textbooks he wrote on ancient music while in prison. A system called neumes, using Greek language symbols, was used in about the 6th century AD to record the Gregorian chants. This system only reminded a singer or musician of the â€Å"shape â€Å" of a memorized song. It was not until the tenth cent ury that Heightened Neumes were arranged above and below a line to indicate rising and falling pitch. In the twelfth century, Guido D’Arezzo placed letters on lines to indicate pitch. The staves developed over the next four centuries with different numbers of lines, but in the sixteenth century the five line staff became standard. Early music was all written down by the church and aristocracy, as paper and quills were expensive and most people could not read words either ("History of Music Notation - evolution, printing, specialisation and computers."). There was no system for tempo and measure until about the seventeenth century. It was not until the legitimization of polyphonic music, forbidden at first by Pope John XXII in 1322 (See Appendix A for his writings.), that other parts of our modern notation developed to fulfil its needs ("Polyphony Is

Segregation and US Civil Rights Movement in the last 60 YEARS Research Paper

Segregation and US Civil Rights Movement in the last 60 YEARS - Research Paper Example These are not simply racist behavior and social-cultural inequalities. In certain circumstances, racial discrimination is institutionalized. It is set down legally, is part of the techniques employed by judicial and penitential bodies, and can lead to serious violations of fundamental human rights, in the form of degrading or inhuman treatment. Despite clear attestation to the contrary, all races in America have been declared overtime to be equally hard-working and talented, and anyone who challenges the dogma is perceived to be not merely wrong but evil. The dogma has logical effects that are profoundly important (Clark, 2003, pg., 33). If blacks, for instance, are equal to whites in every way, what explanations can be given for their poverty, dissipation and criminality? Because any theory of racial segregation has been outlawed, the only possible explanation for black lack of success is white racism although this is debatable. And since blacks are crime-prone, dissipated and marke dly poor, United States must be racked with a pervasive and horrible segregation (Rothwell, 2011, pg., 77). Racism is not just a concern in United States but one of the world’s major issues currently. Many individuals are not aware of the gravity of racism still existing in our workforces, schools and anywhere else social lives are present. This essay may help understand these instances and areas that the government can act upon Many years after the Brown vs. Board of Education ruling it can be argued that, de facto racial segregation remains a force to reckon with. United States has been reluctant to fulfill its legal duties under the International Convention on the elimination of All Forms of Racial Discrimination (Convention). This lack of commitment has necessitated the various civil rights movements demand actions. The struggle for fair employment among United States citizens has been a major concern in my view. Despite the convention report criticism of the United

PERSONAL STATEMENT FOR UNI IN THE UK Essay Example | Topics and Well Written Essays - 500 words

PERSONAL STATEMENT FOR UNI IN THE UK - Essay Example I have had my education in different countries such as Emirates International School in Dubai, British School Of Muscat in Oman; SABIS in Lebanon, and Brooklands Collage, Weybridge in UK. I have achieved the ability to speak fluent languages both oral and written. The languages are English and Arabic. I also understand little Armenian and French. In addition to education and employment, I am involved in extracurricular activities such as basketball and football. I was a team captain of the basketball team. I have also had an opportunity to work with The Royal family of Kuwait as a Personal Assistance in London. This has been of great benefit to understand the business concepts and political influence in the international environment. In 2008, I had a chance to work with ATV Mechanic, Yamaha in Muscat, Oman. I have also had an opportunity to work in a hospitality industry as a waiter. I am an independent individual and self motivated and dedicated to my studies. I have been eager to learn new things since I was 10 years. I have been able to work hard in my academic level to be able to contribute to developing the society. My education in Brooklands Collage has benefited me with knowledge of the UK political system and the desire to contribute to in real life activities. During my years in collage, I have taken part in social and economic conferences. I have been able to contribute and share ideas on the current affairs in both the political and economic aspect. Politics and economics has been an obsession of mine from the time when I was 13 years. My insight of politics and economics grew when I had the opportunity to travel to some parts of the world. I have come to understand that the world is not a compilation of state but it is a society that is diverse from the culture and beliefs (Frantzich et al. 2009, p.109). The economic recession

Difference between IBM and CA Technologies in term of their Technology Research Paper

Difference between IBM and CA Technologies in term of their Technology Strategy - Research Paper Example The paper will also consider the company backgrounds, the company statements, the strategic business analysis with due consideration to the Porter’s Five Forces Framework as well as Technology S-curve of IBM and CA Technologies. The similarities and the differences along with the product matrix of these two IT companies have also been taken into consideration in this discussion. Company Background IBM International Business Machines (IBM) is one of the world’s leading information technology companies involving a broad range of products and services related to different technology driven industrial sectors such as, software, hardware, and research and development (R&D) among others. IBM is also involved with consulting services, hosting along with infrastructural assistance which engages a series of operations from mainframe computer to nanotechnology segments (IBM, 2011). Currently, IBM has its head quarter located in New York and is engaged with providing services to i ts huge number of customers all around the world. The organization currently employs more than 433,362 numbers of employees in all around its national and international locations. Notably, IBM recorded its revenue amounting to $107 billion in the fiscal year 2010-2011 which indicated a growth rate of 15% over the revenue earned on 2010 (IBM, 2011). CA Technologies Charles Wang and Russ Artzt, established CA Technologies in the year 1976. CA Technologies is also a well-known publicly owned company in the global Software Solution industry possessing a long term experience in the international IT environment. The company currently operates with due significance to the virtual and cloud computing technologies along with the mainframe and distributed computing service providers in the IT environment (CA, 2012). The company is presently identified as one of the largest software corporations which intend to put extensive significance to the process of innovation of software systems which a re used in the mainframe, along with the virtualized and cloud computing segments of technology industry (Cable News Network, 2012). The CA Technologies’ headquarter is located at New York. The annual turn-over attained by the company recorded revenue of $4.429 billion in the fiscal year 2011 operating with a total of 14,000 employees in its worldwide locations (CA, 2012). Vision and Mission Statements IBM The mission statement of IBM signifies its strive to lead in the global IT Industry enhancing the processes of manufacturing and developing the services rendered along with the products offered such as computer systems, storage systems, and software systems as well as the microelectronics segments of the industry. With this concern, the ultimate mission of the company is to maintain continuous development in its technology strategies through innovations and R&D initiatives. Based on its mission statement, the company depicts its vision statement as to be committed to transf orm the advanced technology services and products into value for the customers in the course of professional solutions and consulting business throughout the world (Company Statements & Slogans, 2008). CA Technologies The vision statement of CA Technologies concentrates on recognizing

The Strengths, Weaknesses and Uses of the Economic Value Added (EVA) Essay

The Strengths, Weaknesses and Uses of the Economic Value Added (EVA) Mode - Essay Example Economic Value Added (EVA) EVA is a relatively new technique of measuring financial performance of companies. This tool relies on three basic elements which are Net Operating Income adjusted after taxes (NOPAT), the investment amount and the weighted average cost of capital (Hansen & Mowen, 1997). EVA can be calculated as: EVA = After tax operating income – (investment in assets x weighted average cost of capital) The amount calculated under EVA is an absolute dollar amount. The amount calculated can be either have a positive value or can have negative value. The positive value shows that the organization has remained successful in generating more Net Operating Income After Tax (NOPAT), well covering the cost of investments that were employed. On the other hand, negative values shows organization’s failure in recovering the costs of investment as its cost of investments exceeded the Net Operating Income After Tax (NOPAT). Obtaining the positive value of EVA is the core objective of any organization. Strengths of EVA EVA has significant strengths which have increased its popularity tremendously. In the following discussion, more attention will paid on different aspects of EVA. 1. Better Measure EVA has turned out to be a better measure in terms of performance measurement of different stakeholders in organizations. ... In order to achieve personal and individual goals, the broad objectives and goals of organization are put aside courtesy this technique. However, EVA is the technique which measures the performance of financial managers in an absolute dollar amount. This technique explains the absolute value added by the financial managers to their divisions and the organization as a whole. So the financial managers try to increase the EVA in comparison with other financial mangers to exceed the amount of EVA as much as they can, this effort causes benefits to financial managers, their divisions and the overall organization. 2. Absolute Measure of Performance One of the most promising strengths of EVA is that is explains the amount of value added by the financial managers in an absolute dollar amount. Other techniques such ROI measures performance in relative percentage terms which is not a true reflection of the performance of financial managers. The reason behind the failure of relative measures is that they do not take into account the size of amounts on which they are based. There are likelihoods that a financial manager earning too much with a huge amount of investments behind him/her, yet he/she end with lower ROI as compared to that financial manager who is responsible for lower magnitude of amounts. As a result, the true performance cannot be reflected if relative measures are used. On the other hand, EVA exactly explains the specific dollar amount that is added to the organization as a whole. 3. Similar to NPV This technique is very much similar to that of Net Present Value technique. In finance, the NPV technique has the importance of

Interior design - university case study Assignment

Interior design - university case study - Assignment Example ful forces for the effectiveness of school and universities; however this belief must be justified by empirical evidence for its better implementation at practical level. The University of Minnesota is also trying hard to adopt technologies and techniques that will help them improve student learning in the classroom environment. The management and the professors at the University of Minnesota thinks that it is not the laptops, projects or tablets which are considered important for the classroom environment. But it is the swivel chair that contributes towards the effective learning of the students. Research support the fact that the instructors should have students switch and change in a fluid moment rather than make them clunking around and trying to get them into different situations. The researchers at the global education environment think that the role of the teacher should be more of a coach rather than just focusing on the delivery of information which may not even be effectively interpreted by the students. The classrooms at the University of Minnesota are more intentionally designed that positively correlates to the student engagement which helps in improving the rate of student success. When students at the University of Minnesota were questioned about the swiveling chairs and connectable tables, almost 72 percent of the students said that the changes in the interior of the classroom increased the level of concentration and their engagement in classrooms. They also agreed to the fact that changing the interior of the classroom and including more swiveling chairs and connectable tables will help the students to achieve higher grades. After observing the effectiveness of swiveling chairs and connectable tables the University of Minnesota is planning to renovate more classrooms and also the lecture halls for the fall semester. Beside the interior of the class, leadership is also considered to be a powerful force for the effectiveness of student learning.

Language and society Essay Example | Topics and Well Written Essays - 250 words

Language and society - Essay Example The writer does not appreciate the fact that if college graduates are keen enough, they can store all earning material and coursework to be at par with online degree holders. The use of language to authoritatively express thought is evident throughout the article. He particularly uses ideology to manufacture consent thus convincing the reader that his standpoint is the better. Success is achieved when the writer explains that college degrees are only sought after because employers prefer them while recruiting. He provides a solution to the impasse by providing a mechanism that can be used to make online degrees even more appealing to employers than college degrees. In doing so, he aligns his thoughts with the values and desires of the society to capture consent. Figurative language is also used by the writer to pass his intended message. For example, the writer says â€Å"Colleges are holding technology at bay because†¦Ã¢â‚¬  This artistic use of language helps to lay emphasis on the fact that it is college administrators who stifle the applicability of online

Death of a Saleman - Happy Loman Essay Example for Free

Death of a Saleman Happy Loman Essay Happy shares none of the poetry that erupts from Biff and that is buried in Willy—he is the stunted incarnation of Willy’s worst traits and the embodiment of the lie of the happy American Dream. As such, Happy is a difficult character with whom to empathize. He is one-dimensional and static throughout the play. His empty vow to avenge Willy’s death by finally â€Å"beat[ing] this racket† provides evidence of his critical condition: for Happy, who has lived in the shadow of the inflated expectations of his brother, there is no escape from the Dream’s indoctrinated lies. Happy’s diseased condition is irreparable—he lacks even the tiniest spark of self-knowledge or capacity for self-analysis. He does share Willy’s capacity for self-delusion, trumpeting himself as the assistant buyer at his store, when, in reality, he is only an assistant to the assistant buyer. He does not possess a hint of the latent thirst for knowledge that proves Biff’s salvation. Happy is a doomed, utterly duped figure, destined to be swallowed up by the force of blind ambition that fuels his insatiable sex drive. Character Analysis Happy might as well be Willy Jr., because this apple hasnt fallen far from the tree. Though he is relatively successful in his job, he has his dads totally unrealistic self-confidence, and his grand dreams about getting rich quick. Like Biff, but to a lesser extent, Happy has suffered from his fathers expectations. Mostly, though, his father doesnt pay that much attention to him. Willy was always a bigger fan of Biff. Happy, maybe because he always felt second best, has more of a desire to please his father. Despite his respectable accomplishments in business, and the many, many notches on his bedpost, Happy is extremely lonely. Happy is competitive and ambitious, but these feelings are misdirected. Unable to compete on his own terms in the business world, Happy blindly pursues women – taken women – purely for the sake of doing so. Looks like hes taken his sense of competition to the realm of sex. Of course, this, much like the world of business, fails to satisfy him. Most disturbing for Happy is the fact that he cant figure out why all this isnt working. Hes followed the rules, done all the right things, yet Happy just isnt happy. His name highlights the irony of his predicament. If you consider the fact that parents name their children, you could say that Willy foolishly bestowed the nickname on his son in yet another display of misguidance and delusion. Nice. Just as the saddest part of Willys suicide is his continued delusion, the saddest part of Happys ending is his own persistent misbelief. Still driven by what he feels he should want (money, a wife), he sticks to Willy’s foolish dreams to the bitter end. Happy Loman Hap is the Lomans youngest son. He lives in an apartment in New York, and during the play is staying at his parents house to visit. Hap is of low moral character; constantly with another woman, trying to find his way in life, even though he is confident hes on the right track. Hap has always been the second son to Biff and tries to be noticed by his parents by showing off. When he was young he always told Willly, Im losin weight pop, you notice? And, now he is always saying, Im going to get married, just you wait and see, in an attempt to redeem himself in his mothers eyes. Hap also tries to be on Willys good side and keep him happy, even if it means perpetuating the lies and illusions that Willy lives in. In the end of the play, Hap cannot see reality. Like his father, he is destined to live a fruitless life trying for something that will not happen. Willy Loman did not die in vain, he says, †¦He had a good dream, the only dream a man can have to come out number one man. He fought it out here, and this where Im gonna win it for him. Death of a Salesman By Arthur Miller Character Analysis Happy Loman Happy is a young version of Willy. He incorporates his fathers habit of manipulating reality in order to create situations that are more favorable to him. Happy grew up listening to Willy embellish the truth, so it is not surprising that Happy exaggerates his position in order to create the illusion of success. Instead of admitting he is an assistant to the assistant, Happy lies and tells everyone he is the assistant buyer. This is Willys philosophy all over again. Happy also relishes the fact that respectable women cannot resist him. He has seduced the fiancà ©es of three executives just to gain a perception of pleasure and power. He thrives on sexual gratification, but even more than that, Happy savors the knowledge that he has ruined women engaged to men he works for and also despises. He states, I hate myself for it. Because I dont want the girl, and, still, I take it and — I love it! Happy is similar to Willy in two ways. Both deny their positions and exaggerate details in order to aggrandize themselves, and sexual interludes are the defining moments of both of their lives. Willys life revolves around his attempt to forget his affair with the Woman, while Happys life revolves around an active pursuit of affairs with many women. Death of a Salesman addresses loss of identity and a mans inability to accept change within himself and society. The play is a montage of memories, dreams, confrontations, and arguments, all of which make up the last 24 hours of Willy Lomans life. The three major themes within the play are denial, contradiction, and order versus disorder. Each member of the Loman family is living in denial or perpetuating a cycle of denial for others. Willy Loman is incapable of accepting the fact that he is a mediocre salesman. Instead Willy strives for his version of the American dream — success and notoriety — even if he is forced to deny reality in order to achieve it. Instead of acknowledging that he is not a well-known success, Willy retreats into the past and chooses to relive past memories and events in which he is perceived as successful. For example, Willys favorite memory is of Biffs last football game because Biff vows to make a touchdown just for him. In this scene in the past, Willy can hardly wait to tell the story to his buyers. He considers himself famous as a result of his sons pride in him. Willys sons, Biff and Happy, adopt Willys habit of denying or manipulating reality and practice it all of their lives, much to their detriment. It is only at the end of the play that Biff admits he has been a phony too, just like Willy. Linda is the only character that recognizes the Loman family lives in denial; however, she goes along with Willys fantasies in order to preserve his fragile mental state. The second major theme of the play is contradiction. Throughout the play, Willys behavior is riddled with inconsistencies. In fact, the only thing consistent about Willy is his inconsistency. From the very beginning of Act I, Scene 1, Willy reveals this tendency. He labels Biff a lazy bum but then contradicts himself two lines later when he states, And such a hard worker. Theres one thing about Biff — hes not lazy. Willys contradictions often confuse audiences at the beginning of the play; however, they soon become a trademark of his character. Willys inconsistent behavior is the result of his inability to accept reality and his tendency to manipulate or re-create the past in an attempt to escape the present. For example, Willy cannot resign himself to the fact that Biff no longer respects him because of Willys affair. Rather than admit that their relationship is irreconcilable, Willy retreats to a previous time when Biff admired and respected him. As the play continues, Willy disassociates himself more and more from the present as his problems become too numerous to deal with. The third major theme of the play, which is order versus disorder, results from Willys retreats into the past. Each time Willy loses himself in the past, he does so in order to deny the present, especially if the present is too difficult to accept. As the play progresses, Willy spends more and more time in the past as a means of reestablishing order in his life. The more fragmented and disastrous reality becomes, the more necessary it is for Willy to create an alternative reality, even if it requires him to live solely in the past. This is demonstrated immediately after Willy is fired. Ben appears, and Willy confides nothings working out. I dont know what to do. Ben quickly shifts the conversation to Alaska and offers Willy a job. Linda appears and convinces Willy that he should stay in sales, just like Dave Singleman. Willys confidence quickly resurfaces, and he is confident that he has made the right decision by turning down Bens offer; he is certain he will be a success like Singl eman. Thus, Willys memory has distracted him from the reality of losing his job. Denial, contradiction, and the quest for order versus disorder comprise the three major themes of Death of a Salesman. All three themes work together to create a dreamlike atmosphere in which the audience watches a mans identity and mental stability slip away. The play continues to affect audiences because it allows them to hold a mirror up to themselves. Willys self-deprecation, sense of failure, and overwhelming regret are emotions that an audience can relate to because everyone has experienced them at one time or another. Individuals continue to react to Death of a Salesman because Willys situation is not unique: He made a mistake — a mistake that irrevocably changed his relationship with the people he loves most — and when all of his attempts to eradicate his mistake fail, he makes one grand attempt to correct the mistake. Willy vehemently denies Biffs claim that they are both common, ordinary people, but ironically, it is the universality of the play which makes it so enduring. Biffs statement, Im a dime a dozen, and so are you is true after all. Miller often experiments with narrative style and technique. For example, Miller includes lengthy exposition pieces that read as stage directions within The Crucible. At first glance, it seems that an audience must either read the information in the program or listen to a long-winded narrator. Upon further inspection however, it becomes apparent that Millers inclusion of background material allows actors and directors to study character motivation and internalize the information, thereby portraying it in the performance. Miller provides audiences with a unique experience when it comes to Death of a Salesman. In many ways, the play appears traditional. In other words, there are actors who interact with one another, there is a basic plot line, and the play contains standard dramatic elements such as exposition, rising action, conflict, climax, and so forth. However, Millers manipulation of time and space creates a very non-traditional atmosphere that is unsettling but effective because it mirrors Willys mental state, thereby allowing the audience to witness his mental instability and take part in it. Stage directions call for a complete house for the Lomans. An audience will not simply watch the action take place in the kitchen but can observe several rooms within the home. This sounds as if it would be distracting since an audience can view several things at once. After all, what should the audience look at? If more than one character is on stage, whom should the audience pay attention to? Miller solves this problem through lighting. Only characters that are talking or involved in direct action are lit on stage, all other rooms, characters, and props remain in shadow. The result is a vast number of rooms and props that can be utilized immediately. The audience does not have to wait while a new set is erected or an old one torn down, but instead moves directly and instantaneously into the next scene. Such movement without the benefit of time delays or dialogue transitions produces a disjointed and fragmented sequence of events, much like a dream. In fact, the stage directions in Act I describe the house as follows: An air of the dream clings to the place, a dream arising out of reality. Miller does not stop there. Even though the action of the play can shift from one part of the house to another without delay, the action is still limited to the present. Willys dreams, memories, or recollections of past events must be revealed in a manner that is distinct from actions taking place in the present. This is important for two reasons: First, the audience must be able to differentiate between the present and the past in order to follow the action of the play; second, Willys increased agitation must be apparent to the audience, and there is no better way to reveal it than to have the audience observe his inability to separate the past from the reality of the present. Miller achieves this effect by manipulating the space and boundaries of the rooms. When action takes place in the present, characters observe wall boundaries and enter and exit through the doors. During Willys recollections of the past, characters do not observe wall boundaries, and the action generally takes place in the area at the front of the stage, rather than inside the house. As a result, the audience can distinguish present events from Willys memories. For example, in Act I, Scene 3, Willy pours a glass of milk in the kitchen, sits down, and begins to mumble to himself. He is in the present. He then remembers a past conversation with the teenage Biff and resumes the conversation. Since this is a past event, Willy directs his speech through the wall to a point offstage. This cues the audience that Willy is digressing in the past. Sound is also used to create a dreamlike state for both Willy and the audience. A flute melody is associated with Willy, Ben has his own music, laughter cues the Woman, and so forth. Once the sound is introduced with the appropriate character, the audience automatically associates the sound with that same character. As a result, Miller is able to prompt reactions and expectations from the audience, whether they are aware or not. For example, in Act II, Scene 14, it appears that things have finally been settled between Willy and Biff. Even though Biff is leaving in the morning, he and Willy have reconciled. This puts the audience at ease, but once Bens music is heard, it is evident that the play has not reached its final conclusion. In fact, Bens appearance may create anxiety for the audience because it suggests an alternate, more disturbing, end to the play. As the play progresses, the action shifts to the front of the stage. In other words, the audience becomes increasingly aware that the majority of the action is taking place inside Willys head. It is difficult enough to watch an individual lose his or her identity. It is extremely unsettling and disturbing to be forced to experience the individuals memories, illusions, or perhaps delusions resulting in mental instability. Miller takes that into consideration and then pushes his audiences to the extreme. As Willys mental state declines, the audience is forced to watch and to react. As a result, the play may be called Death of a Salesman, but it is a death observed and experienced by every member of the audience.

The Adventures of Huckleberry Finn Essay Essay Example for Free

The Adventures of Huckleberry Finn Essay Essay In the novel, The Adventures of Huckleberry Finn, Huck faces many obstacles running away from his dad because he is accompanied by Jim, who is a run away nigger. While on their cruise they encounter a â€Å"duke† and a â€Å"king,† who only seem to bring them even more trouble, and later Huck meets his long time friend Tom. Throughout the whole story Huck faces different inner arguments over how things should be done to overcome a problem. One of them is when Huck leaves to the little village around Pikesville with the duke. He later returns to the raft to take off but he notices that Jim is no where to be found. Huck finds a boy around the area and the boy explains that some guy named Phelps has found a run away nigger (which is Jim) and plans on returning it for the cash reward. Later Huck gets into a big fuss about if it’s best for him to tell Miss Watson about where Jim is located. Huck evaluates the situation and determines that if he does write to Miss Watson, Jim would benefit in the way that he would rather be a slave at home close to his family than become a slave at Pikesville; but Huck would also be relieved of his sin of doing something wicked from the beginning and not ending up in the everlasting fire but clearing his conscious to the point were God will forgive him. Huck is appealing to pathos by expressing his thoughts when he says, â€Å" I was letting on to give up sin, but away inside of me I was holding on to the biggest one of all. † (Pg.190) In this phrase Huck reveals that he knows that he was doing wrong all along and was willing to give it up but his sin was more within him. His conscious was telling him he must do the right thing aside from what he thought was fair. Though if he does tell Miss Watson where Jim there may be some consequences. First of all, Miss Watson may be mad at Jim for running away and end up selling him or she might keep him but everyone would despite him for what he did. Secondly, Jim described Huck as his only friend who had saved him from some white men by telling them about smallpox. This may cause the friendship to brake and hatred to arise between them. Lastly, Huck would be looked upon disgrace for helping a nigger run away from his owner. This side of Huck is appealing to ethos by expressing, â€Å"That’s just the way: a person does a low-down thing, and then he don’t want to take no consequences of it. Thinks as long as he can hide, it ain’t no disgrace. †(Pg. 189) This shows how Huck is credible by explaining that doing something wrong is nothing to be proud of and hiding it isn’t going to take the wrongness from it. The argument is effective because it is a very important situation in the novel. It’s a turning point on how the story takes Huck on â€Å"stealing† the nigger again. Huck then decides it is best to not tell Miss Watson but for him to take his own action on setting him free again. Even though Huck understands the other point of view he sees, he determines that it is much better to lay low and not tell anyone. The side of Huck that says he shouldn’t announce where Jim is been kept is been more rational because he explains how Jim and him wouldn’t benefit in the long run and just defame themselves. The effect over the argument is that Huck decides to find a plan to set free Jim for them to run away together once again. Another inner self argument is brought upon when the king and the duke put on a â€Å"show† to the little town in Arkansaw and get $465. This causes the uneasiness of Jim and Huck. Huck then tries to find a way to get rid of the duke and king and confess to the town’s people that they are frauds. Once again, Huck gets stuck on what would be the right way to tell on these guys. If Huck decides to tell on the duke/king he will leave happiness to the town’s people by not letting them be fooled any longer and getting them arrested for Huck and Jim to leave in peace. Huck could also steal the money from them and give it back to Mary Jane and leading them on to stay and try to get the remaining money for them not to leave empty handed as said in page 158, â€Å"They’ve got a good thing here, and they ain’t a-going to leave till they’ve played this family and this town for all they’re worth. † From this phrase we can see Huck appealing to logos because he is been critical to how the men are going to react if he would steal the money from them. In the controversy, if Huck decides to tell the doctor or Mary Jane about the situation the outcome may not be the best. If Huck tells the doctor the king or the duke could ask who told him and the doctor would blame Huck and the frauds would hate him for it and cause even more problems. Now if he were to tell Mary Jane the frauds would suspect something and leave with the money and even if Mary Jane asked for help Huck would be involved in this mess. Huck is in this hand, appealing to ethos when he says, â€Å"Her face would give them a hint, sure; they’ve got the money, and they’d slide right out and get away with it,† showing how it’s reasonable that when your about to get caught with something people tempt to run away to get away with things because they know it’s not right. The argument is effective because Huck is been reasonable by knowing that the best thing to do is to bust these thief’s and not cause more pain to the family of Mary Jane. Huck see’s both points of views in order to work things right; enough to get the frauds arrested and not causing himself any trouble. The effect of the argument is that he tells Mary Jane the truth and plans out a way for the duke/king to get caught and Jim and him to leave without no fault. Mark Twains overall argument is that society has based things from right and wrong, but sometimes what’s right may not always be right but wrong. It’s this Right vs. Wrong kind of theme, were right is wrong and wrong is right in some cases. For example, it is bad in Huck’s society to be friends with a Negro but it is right to be friends with Jim because race shouldn’t matter since we are all equal. Another example provided in the novel was when it was said to be right to turn in Jim to her owner, Miss Watson, but it is bad to do so because every man deserves to be free. In this novel Huck is been attacked with many issues such as racism, friendship, war, religion, equality, freedom, and determination. Every decision made was a struggle between Hucks mind on what was best to be done over a conflict.

Global Marketing for Hospitality and Tourism

Global Marketing for Hospitality and Tourism According to the authors research, the basic summary of this report is that Accor is one of the leading hotel brands in the hospitality market with more than 4,000 hotels world wide. The Accor is the brand name for various hotels such as Sofitel, Novotel, Motel 6, Studio 6, Red Roof Inn, Ibis, Etap, and Formula1. For the expansion of the business in the global market, the Accor group of hotels are continuously concentrating for the expansion of the new properties in various emerging countries like China, India where the rate of tourism has been increasing at a tremendous rate and help to improve the economic structure of the country. The following report will outline the overall information about the companys global brand, strategies, global competitors, its promotion strategies etc. The report also focuses on the total global operations of the company that how its doing the promotion of its brands in UK as well as in India. The Accor brand have to organise their strategy very carefu lly as they have huge competitors in the market. Accor brand have different segment market hotel like Budget, economical, midscale upscale. INTRODUCTION Paris-based Accor is Europes leading hospitality group with almost 4,000 hotels in 85 countries around the world. In 1967 Gà ©rard Pelisson and Paul Dubrule opened their first Novotel hotel on a roadside near Lille in northern France. Accor provides hotels in every range, from the five-star Sofitel chain to budget-priced Formule 1, Etap, and Ibis in Europe, Motel 6 and Red Roof Inns in the United States, and midrange Novotel and Mercure in Europe and the Asia/Pacific region. In addition to its hotel properties, Accor also provides its worldwide customer base with foodservices (restaurants and employee vouchers), casinos, and onboard railway services (sleeping berths and dining) (www.accor.com/history.html).The Accor group primarily operates a chain of hotels and also provides corporate service. The group has a global presence and has properties worldwide. The Accor brand manages 899 hotels in Europe (excluding France) with 53 Sofitel, 161 Novotel, 270 Mercure, 6 Suite hotels, 278 Ib is, 85 Etap Hotels, 44 Formule 1 with 39,000 employees. All hotels have a different rating according to their standard and services under Accor. Accor hotel has a rich history started its first hotel in 1967 and now managing more than 4000 hotels world wide with different brand names. Sofitel: Sofitel hotel operates worlds leading business in the upper scale market. The Sofitel hotels consist of 185 hotels worldwide with leading competitors for the 5 star rating hotels in the market. Novotel: The Novotel hotels comes under mid scale rating brand in the market with 398 hotels world wide and mostly business depends on the business travelers. Mercure: The Mercure hotel includes several other brands such as Libertel, Parthenon, Orbis hotels. The Mercure brand consists of 736 hotels worldwide. Suite hotels: Suite hotels were introduced in the year 1999 with a very new concept of attracting price conscious customers with better services. Currently, the Suite hotels consist of 30 properties with in France, Germany. Ibis: The Ibis hotels comprise of 720 properties world wide providing excellent services to their customers and most of the Ibis hotels are located in the centre of the city. Redroof: The Redroof consists of 344 properties with in the United States and have the economy rating image in the market in terms of excellence in services in the hospitality market. Motel 6: Motel 6 offers the best price of any national chain .In the year 1962, the Motel 6 were offering there accommodation at a very low price of $6 per night and now a days have a great image in the budget segment in the hospitality sector. The Motel 6 operates 862 hotels in the United states and Canada ( www. motel6.com) Etap: The Etap brand operates 331 hotels worldwide. Etap hotels are basically known for there economy accommodations (www.accor.com). Accor focuses repeatedly on a specific vision for growth, and believes in sustainable, profitable growth through three pillars: A geographically and structurally balanced business portfolio. A disciplined, result oriented management of resources and assets. A set of powerful aligned brands. These pillars stood throughout Accors network expansion and continue to guide Accors growth. Accor also adjusted its strategy for moving into India in late 2002. While entering into the Indian market they decided to focus on the brands such as Ibis, Formule 1 and Etap brands in the markets through a joint venture. The basic rationale for introducing small brands into India was to see the response of the people in Indian market that whether they prefer budget hotels or they would like to go with big brands such as Sofitel, Novotel and then depending on these tests Accor determined to fully enter the Indian market (www.accorcompanyhistory.mht.com). MAIN BODY History of the chosen brand (Sofitel) Accor Group:- The first Sofitel hotel was opened in France in 1964. In 1974 Sofitel did grand opening of their hotel in U.S.A. in Minneapolis, Minnesota. Till the year 1995 it included 100 hotels with, 12,500 employees throughout 40 countries worldwide. In 2002 it did major International expansion, Sofitel opens its doors in Europe (London, Marseille, Cologne) Africa (Marrakech) North America (Chicago, Washington, Montreal)South America (Quito) and Asia (Shanghai, Bangkok) (www.sofitel.com/gb/history.shtml). The company undertook extensive renovation work at several establishments, in 2006 including Los Angeles the signature Sofitel hotel in the United States, and Polynesia and continued expanding in Europe. Sofitel brand awareness of continually increasing 10 of its hotels made the Gold list of the prestigious Condà © Nast Traveller magazine, and it was voted Best Hotel Chain in Europe by the readers of Business Traveller Magazine. Sofitel became an independent business unit last year (2008) w ithin the Accor group and implemented its new luxury strategy on its network. With a network comprised of 161 hotels in 2008, Sofitel has received 23 awards since January. By the end of the year, 70 properties were brought in line with the brands new prestige image. In 2009 Sofitel launched its two sister brands, Sofitel Legend and So by Sofitel (www.sofitel.com/gb/history.shtml). Rationale for selected country: As Emerging Markets turn into the growth engines of the 21st century, slower growth at home has led investors and hotel companies to pursue aggressive expansion abroad as they look to capture new customers and grow winning global brands. At time when most companies are trading carefully, Accor Hospitality is showing confidence in the Indian market by its continued investments in Indian projects whereas freezing those in China until 2011. As Jean-Michel Casse, VP India Operations for the group talked about its assured investments and developments in India. India market is unpredictable, yet there is a strong hope of demand increases this year because in 2010 the Commonwealth games are taking place in Indian in New Delhi. Accor hotels group is investing in India through a joint venture with Inter Globe Hotels, for Ibis hotel brand in India. The products developing in India are much more advanced than its existing European properties and the Accor group is putting best efforts in devel oping them. The short term target for the company is to have 30 hotels under its operations, under different brands by 2011. Accor has also successfully bid for two sites at Delhi International Airport Private Limited (DIAL) proposed hotel district development, for which market feasibility study is being carried out to identify the right brand positioning. The company is opening Sofitel Mumbai (which is the main business hub of the country as well as house of the Bollywood or Indian film industry) Juhu Beach. This will be third property in the country, after Novotel Hyderabad Airport and Novotel Hyderabad. On the other hand, the group is also progressing with its budget brand Formule1. The group committed to open nine Formule1 developments in cities including one in Thiruvananthapuram (most tourist visited city in Kerala) and targeting to add 10 new deals each year for this brand as the business will grow. The first Formule1 brand will be operational by the second half of 2010 in Pune (the famous city for best engineering colleges), Bangalore (garden city of India) and Ahmedabad. Accor Hospitality also brought its mid scale Mercure brand to India.. (http://www.expresshospitality.com/20090630/market07.shtml) On managing its properties in India, Accor has taken a decision to train managers for top positions from within to address the groups stringent brand philosophy and strategy need in India, looking at future demand for manpower. Their different brands have different approach. They look at empowering skills to remove layers, for example, in Ibis and for Novotel, Mercure and Formule1, just cannot take anybody who doesnt understand their brand structure. To inculcate that understanding, the group plan to conduct training for employees of the hotels so that they can be trained to manage properties as they expand, in future. The group has already planned for a training university Accor Academy, to be opened in 2010 and would be established with possible partnership along with an Indian hotel management institute. The group is taking this step to get more Indians for the management level by first getting them trained, positioning them in the European market and bring them back to manage pro perties in India. The Accor Academy will be established in Bengaluru, Hyderabad or Delhi, depending on the volume of employees (http://www.expresshospitality.com/20090630/market07.shtml) According to the (Keegan1995) global marketing is the process of focusing on the resources (people, management and physical assets) and the objectives of an organization on its global markets opportunities and threats. Today global marketing is essential not only for the realization of the full success potential of the business, but even more critically for the survival of the business. Key drivers for the global marketing:- Market needs: According to Keegan (1995) this is the factor that generally focuses the company to operate globally by seeing overall marketing needs like what customer demands. Every human has its own preferences and due to which demand for everyone differs. Company before going globally should first target the market needs as to see what kind of product will be useful to the customer. According to the selected company (Sofitel) and the chosen country (India) should introduce the product which is affordable to everyone in the market so as to capture the good market share. For this company should first target that what kind of customers it is going to provide the services. Market needs in context to hospitality industry means that what kind of facilities the hotel is providing. Accor group of hotels have different brands operating under it. So every brand has its own target market and different strategies. Generally, customer demands when they travel a good comfortable place to stay, quality food and leisure activities or facilities. So the hotel should first analyse its target market, that what kind of customers, it is going to provide its facilities and services. Doing analyses on the market needs helps the company to compete globally with its other competitors. Some basic segment needs can be met with a global approach in selected product markets. The advertising campaign for a global product may be a good appeal for a company to introduce its product all over the world and also meeting the market needs (Keegan 1995). Technology: It is a universal, uniform, consistent factor across national and cultural boundaries. If a company knows how to manage the technology in one country it becomes easier for the company to manage globally. There are no cultural boundaries limiting the application of technology. Once, technology develops it becomes available everywhere in the world. For the chosen company for this report it is necessary to develop its technology accordingly by considering both the markets UK as well as India. It should do so, to make its product familiar everywhere (Jobber, 2001 Anderson, 1994). Cost: The pressure for globalisation is intense as new products involve major investments and long period of development. Uniformity can drive down research, engineering, design and production cost across business functions. The large cost incurred on new products and risk of product development may be recovered in the global market place as no single market is enough to support investment of the size. Quality: The quality of the product reflects the intended function and performance of the product in the market. Quality of the product which a global company offers to the market is the main driver which forces the company to operate globally. If, the response of the product quality is good in one country, than company may seek to open or become global by providing the same level of product quality to other global markets, so as to sustain in the global market. As Sofitel, which in high category is the most preferred brand of the Accor group of hotels for the customers, is due to its product similarity and quality which it provides to the guest (Hennesey1995 Keegan 1995). Brands Global Competitors: As Sofitel hotel comes under upscale star category so the competitors of this brand in hospitality industry are mainly Grand Hyatt (Hyatt group), Taj hotels, the Oberois, Radisson, Crown plaza, Shangri-la. Due to such high range of competitors Sofitel is providing good services to its guests so as to get good revenue from its customers. In order to compete in the market it is opening its 5 new hotels in India (Ahmedabad, Mumbai, Jaipur Pink City, and New Delhi). Keeping in mind the current scenario of business environment that is recession the hotel should also keep an eye on its price .Due to recession, customers now seek quality service at low price(e.g.: Holiday Inn brand has been relaunched with upgrading its services and this is done in time of recession so that it gets attraction from the customers to get good business) so in order to get in stand with their competitors it should introduce some good price to the market and try to provide good level of services as it is already providing but at a affordable rate. Sofitel believes it is essential to contribute to their development and well-being, which includes employment and training, contributing to health, local purchasing and, in general, any measure that contributes to local social and economic development. The quality of their local roots also depends on the ability to protect the natural environment. So the employees look for new ways every day to use less water and less energy, to reduce waste. Since, from the opening of the first Sofitel in France in 1964, team members have been driven by a pioneering spirit of conquest. A key to their success, this attitude has over the years shaped the brands culture, which is the cement that binds their team members while respecting difference in their ages, cultures and positions within the organization (www.sofitel.com/gb/history.html). Cultural issues which may affect the companys operation: Language differences: this is problem concerning towards the different languages spoken in different countries. So, company operating globally should take care and respect the languages of different countries. The trade names, brands slogans, sales presentation material and advertising content used by companies in their domestic market may have to be changed when used in other foreign market. A slogan or advertising material which is effective in one language may mean offensive in other language. Companies while advertising or marketing their brand should see that translation is accurate and must convey similar meaning (Kotler and Armstrong (2004). Cultural differences: as stated by Chee and Harris (1993) dimensions of culture (e.g. religion, beliefs and attitudes, education) also play important role in the communication process. Cultures also affect the likes and dislikes of the customers, their attitudes towards things and preferences for particular product and services. Keeping in mind the Indian market, company needs to take care of the cultural values and should know cultural likes and dislikes in order to get success in the future as company is going to introduce new products and properties in the market. Economic differences: economic condition also affects the communication process. Literacy level and the degree of urbanization have a significant influence on communication. The discretionary income of individuals and families directly affect their attitudes towards products. Necessities in one country can be luxurious in other country (Kotler and Armstrong (2004). Pricing for the brand and its strategies: One of the major elements of the marketing mix is price. As stated by Anderson (1994), Pricing is an important strategic issue because it is related to product positioning. Furthermore, pricing affects other marketing mix elements such as product features, channel decisions, and promotion. But according to Jobber (2001) price is a vital part of whole marketing process. It may also be a factor in determining the sales of the product. Every company should fix it price according to the demand of the product, high price may result in less demand in highly competitive market. If company wants to sell the product at higher price, then it should add more value to its existing product as to compete in the market with other similar products. Before deciding the price, company should set a target of what it actually wants to achieve in the marketplace. Setting the price which is affordable to everyone can help the company to increase the sales of the product and also helps to capture a large m arket share. While there is no single definition to determine pricing, the following is a general sequence that might be followed for developing the pricing of a new product as Sofitel is deciding to open its more hotels in India. Develop marketing strategy perform marketing analysis to ensure that what kind of customers they are going to target and positioning of the older products so as to see what was the response of customers towards it and also to set the price according the target market which help in increasing demand. Make marketing mix decisions define the product through advertising so that the customers are known about the upcoming product in the market as Indian customers are very easily attracted towards new products by seeing its more and more advertising, distribution of the product in the target market by marketing professionals in that area, and by adopting several promotional techniques such as using media (television, newspapers, magazines and broachers(www.hospitalitybusiness.com Jobber(2001). Estimate the demand curve understand how quantity demanded varies with price. Because there is a relationship between price and quantity demanded, it is important to understand the impact of pricing on sales by estimating the demand curve for the product. As during this time in the UK market recession has affected very badly so hotel group should reduce the price of its rooms but shouldnt cut down the level of service it is providing currently to its customers. Where as Indian economy is increasing at good rate so it can increase its price little bit by increasing some added facilities to its products. If in future the company sees increase in demand then it can increase the price accordingly. Calculate cost -as discussed by Hennesy (1995) include fixed and variable costs associated with the product. If the firm has decided to launch the product, there likely is at least a basic understanding of the costs involved otherwise, there might be no profit to be made. The production cost of the product sets the lower limit of what the firm might charge, and determines the profit margin at higher prices. The total unit cost of a producing a product is composed of the variable cost of producing each additional unit and fixed costs that are incurred regardless of the quantity produced. The pricing policy should consider both types of costs. Understand environmental factors evaluate competitor actions to compete in the market and should see that what strategies are used by others competitors in the market in order to get good business, understand legal constraints towards the environment, to save it and to become environment friendly. Pricing must take into account the competitive and legal environment in which the company operates, Anderson (1994). From a competitive standpoint, the firm must consider the implications of its pricing on the pricing decisions of competitors. For example, setting the price too low may risk a price war that may not be in the best interest of either side. Setting the price too high may attract a large number of competitors who want to share in the profits. Determine pricing using information collected in the above steps, select a pricing method, develop the pricing structure, and define discounts (Jobber, 2001).For new products, the pricing objective often is either to maximize profit margin or to maximize quantity (market share). To meet these objectives, there are two main strategies which company can use. Skimming price attempts to skim the cream off the top of the market by setting a high price and selling to those customers who are less price sensitive. Skimming is a strategy used to pursue the objective of profit margin maximization. As in regard to Sofitel hotels they can charge high price in Indian market at present because the economy is developing at a good rate by which people have now started to prefer good quality of products and services by not keeping in mind the price which they have to pay for their product. And also keeping in mind the Common wealth games which are going to take place in 2010 in New Delhi, company can increase its price for the product as many tourist and different people will be visiting the country to enjoy the games so its nice time to do a good business, and that too by charging products at some high price, also keeping an eye on the competitors in the market or near by area. Penetration pricing as stated by Dobson and Anderson (1994) this strategy aims to achieve highest possible sales volume by fixing the price aimed to achieve the target sales. This is done so that sales level is high and enough for the achievement of sales in production and distribution of the product thus leading to high level of long term profits. The pricing objective depends on many factors including production cost, existence of economies of scale, product differentiation, rate of product diffusion, the firms resources, and the products anticipated price elasticity of demand (Kotler Armstrong (2004). Marketing Strategy: According to Fill (2004) before the product is developed, the marketing strategy is formulated, including target market selection and product positioning. As stated by Keegan (1995) marketing strategy determines the choice of target market segment, positioning, marketing mix, and allocation of resources. Marketing strategy is a powerful process that gives an organization a competitive advantage in the marketplace. A marketing strategy also serves as the foundation of a marketing plan. In 2005, Sofitel focused on customer relaxation and wellness, variety of food service offering country by country and introducing the employee training programs for excellence service and reception quality (www.sofitel.com/gb/history.html). As part of Accors new business model announced in October, the company is repositioning its Sofitel brand to stand for luxury, while simultaneously launching two sub-brands (Sofitel Legend and So by Sofitel) and a sister brand (Pullman Hotels and Resorts), all with the goal of increasing average room rates and meeting more fragmented demand from a growing international clientele. The brand already is working to redefine itself, focusing specifically on implementing new luxury service standards through significant investment in staff training. To help solidify Sofitels new identity, the brand has a new logo (the link, which means that human relations are at the heart of luxury), and a new advertising campaign is set to launch in June. Overall, Acco r for its brand has invested some à ¢Ã¢â‚¬Å¡Ã‚ ¬35 million for marketing the new Sofitel and its sub- and sister-brands (Ref: http://www.hotelsmag.com/article). Relationship marketing strategies: Relationship marketing strategies helps to motivate their employees to maintain a good relationship with there customers for the repeat business. To retain customers, the company have to offers various best deals, package discounts, complimentary gifts. Various loyalty and incentive programs have been organized by the Accor group of hotels to motivate distribution channels. Loyalty Cards Loyalty programs The Accor hospitality group facilitates their customer with various loyalty cards such as Mouvango loyalty cards. In 2007, the Accor Mouvango loyalty card generated 320,000 room nights in Accor hotels, compared with 250,000 in 2006, an increase of 28% (http: //www. accor.com). In 2007, Accor loyalty programs were further enhanced: New discounts were offered to holders of the Accor Favorite Guest card. Holders of the Accor Favorite Guest and Accor American Express cards can now earn points. Corporate Payment Cards Accor hotels have done partnership with American Express to create corporate payment cards: The Corporate Card: The corporate cards are created by Accor group which enables their cardholders customer to pay for their expenses direct to their card and enjoy various beneficial reductions in the payment of their bills. The Corporate American Business Cards: The Corporate American Cards allows members companies to benefit from an annual retroactive reduction on expenditure at Accor properties. (http: //www.accorhotels.com). The Six foundations of Accors strategy: Stepping up the transformation process A growth and innovation dynamic Powerful, complementary, recognised brands Unique skills to support the brands People, the companys most important asset. Growth that creates opportunities for everyone. (http://www.accor.com/en/group.html) Brand Advertising:- According to Hennessy (1995) brand can be defined as an identifying symbol, words, or mark that distinguishes a product or company from its competitors. Usually brands are registered (trademarked) with a regulatory authority and so cannot be used freely by other parties. For many products and companies, branding is an essential part of marketing. But on the other hand, as stated by Jobber (2001) its all about getting noticed. A quality, well thought through brand concept is essential for making your product different from others in the market, doing publicity of the product under the brand and using effective promotion techniques to make the product known to the customers. Promotion: According to Walters and Toyne (1993) promotion is the most visible and probably the most controversial marketing activity undertaken by the firm. Basically, the company involved in foreign marketing generally faces two main steps for promotion. Firstly, the company has to develop a customized or modified promotion strategy for each foreign market to take into account differences in some things such as product offerings, brands distribution activities and sales goal. Secondly, the promotion strategy may also have to be adjusted because of local differences in socio cultural, educational and economic attributes of the targeted buyers. The main purpose of promotion for a company is to inform, educate persuade and timed response from a particular market or market segment. Brand Promotion in India:- Use of vehicle: in this the brand is promoted by putting the location of the website on the personal vehicle and business vehicle. It is very effective when it comes to the promotion of a new launched product of the brand. This is considered as the most appropriate method for promotion because when at any times if people are struck in traffic how many people will see the advertising of the brand and website of the company at one time and also does not require much high cost to advertise by this method(Fill 2004). Use word of mouth: Word of mouth is one of the very effective promotion strategies. The main reason is because it passes on a message of trust. When someone has already used your product and services they passed a favorable word to someone else it is great because the recipient of the information is already listening to someone they trust. In India this things matters a lot for a brand to get familiar in the public and customers are also attracted towards your product when they listen the goodwill of the product from others mouth (http://marketing.about.com). Promoting through public transportation:- in this , the brand can be promoted by putting logos , posters , broachers in the public transport means such as in India it can be done by pasting adds of the brand in metro(Delhi) , in Mumbai it can be done through Mumbai local trains and taxis. This helps in making the brand known to the general public easy and in a faster way. As lots people travel daily for their workplace through local transport so its become easy to advertise the brand. And also everyday if people are seeing the same advertisement everyday they tend to buy or use the product once. Brands global promotion techniques: Global Promotion Strategies as stated by Kotler and Armstrong (2004) deal with the way a business advertises when it expands to a global market and sells to a consumer base in a different country and culture. Global promotion strategies deal with delivery of marketing concept that does not always translate into the language of the target consumer nation. If global promotion strategies are done poorly by a business it could kill any chances of gaining market share in a target nation economy. Here are some global promotion strategies. Use the right translator: This global promotion strategy will include designing marketing and communications materials that are written in the native language of the foreign country or of the target consumer culture. This is an obvious strategy however one must use the right translator to do this. According to this report the Sofitel should promote its brand in (Hindi language) which is known as native language of India. Remember that translators only translate into a target language. So, company should select the translator who is having good knowledge of the language so that the brand is promoted through right message in the foreign country and the customers should also understand it. Unless a translators target language (what the communication is getting translated to) is also that persons native language, it is highly unlikely that company will get the proper translation for their marketing materials (http://www.marketwire.com Fill (2004). Be culturally sensitive: as said by Anderson (1995) this is obvious for each brand to do a cultural study of targeted market in which they are going to provide the services. For the chosen brand Sofitel its necessary to study the culture and ethics of Indian customers so that the brand is able to provide the

Representation of the Characteristics of Romanticism Essay example -- R

Romanticism is a philosophical and artistic movement of the eighteenth and nineteenth century that marked a change in the emotional core of literature, philosophy, art, religion, and politics in reaction on the enlightenment. It is a contrast to neo-classicism characterized by the predominance of imagination over reason and formal rules, the love of nature —nature is good; cities are harmful to humans—, the power of individual, an interest in human rights, sentimentality, childhood innocence, the revolutionary spirit and melancholy. Romantic writers reject most of traditional form and themes. According to the Musical Quarterly, probably no two persons may exactly the same conception of what romanticism is. Victor Hugo for instance, defines romanticism has â€Å"liberalism in nature† The Romantic Movement was marked by several authors including William Wordsworth, Alphonse de Lamartine, and John Keats. The following lines are going to introduce these authors by giving a brief background and detailed information about their works in accordance with romanticism characteristics. William Wordsworth, a major English romantic poet, born in 1770 and died in 1850. He writes his poetry as an analysis upon nature. Even though Wordsworth is very much into nature he still keeps his identity as human. He is a great romantic writer because his writings reflect characteristics of the movement. As a poet, he wrote numerous poems and odes—Lyric poems in the form of an address to a particular subject, meant to be sung—. In this part you are going to be introduced to one of his famous odes, Ode: Intimations of Immortality. This poem is long and complicated but shows the Wordsworth connection to nature and how he makes an effort to understand why hu... ...ve the most is Wordsworth for he always pay attention to the details of all that is physical around him Lamartine in The Lake implores time to stop. But we all know time cannot stop flowing; therefore we must enjoy the present while in the presence of our beloved ones. Nature is moral guide and universal mentor ( Wordsworth) For Lamartine, nature was a manifestation of divine grandeur. He believed that contemplating it could stimulate religious faith. Works-cited Bernbaum, Ernest, The English Romantic Poets, New York: The Modern Language association, 1950 â€Å"To Autumn†, The Norton Anthology of World Literature Bloom, Harold, William Wordsworth, New York: Chelsea House Publishers, 1985 â€Å"The Musical Quarterly† 84, No.1-94, No.3 (2000-2011): 307 JSTOR. Web 23 April 2012.http://www.jstor.org.ezproxy.martinmethodist.edu/stable/738059>

Create a Monster :: Essays Papers

Create a Monster As a product of his own society, Stupi was raised to his horrible fate at Georgia. He one day snapped and went on a killing spree of all the non-management majors for he felt that they were smarter than he. Because of his inferior intellect he always felt below the engineers and this inferiority was the case of his psychological breakdown. He grew up in the â€Å"rich† part of town so his parents had to send him to the best private school around. The only trouble was that he did not have the mind capacity that he needed to succeed at that school. He was always one level below everyone else. This always messed with his mind because his name was always on the bottom of the list and everyone teased him about this. Stupi never fit in with anybody. He parents kept pushing him and pushing him to succeed and he was always letting them down and this scarred his mind. Stupi just was not cut out for the work that the top private school in the state offered. Stupi’s parents still thought that he should go to a good school and learn with the rest of the smart people. Well his parents chose Georgia, even though he wanted to go to UCF with the rest of his friends. While he visited he found some friends who he would hang out with. He didn’t even think it was that bad until he started to see how smart a lot of the people were. Stupi had to drop out of his industrial engineering major because it was too hard for him. When his friends were making good grades, he was always at the bottom just trying to look to the light for some help. It was never there. His friends started to realize his inferior intellect and casually stopped seeing him. At this point Stupi realized that he just couldn’t take it anymore. He went to someone’s room and grabbed his club and went on a mass-murdering spree of all those who were smarter than he. He would pound people until they were dead and then move on to the next one in a massive fit of rage.

Blink-182 :: essays research papers

Blink-182 The legend that is blink-182 started way back in 1992, by Mark Hoppus (bass, vocals), Tom Delonge (guitar, vocals) and Scott Raynor (drums). Origionally just called blink, they were forced to change their name when an Irish techno band also called blink threatened to sue them. Although there are countless rumours of what the 182 stands for, ranging from the number of times certain words are said in movies to numbers that relate to where they live to the number of times that they have performed various sexual acts, the truth is that it is really just a number that they choose pretty much at random and thought sounded good. Mixing fast, melodic punk with brutally honest, from the heart lyrics, they convert almost everyone who hears their music to fans. In 1995, they released their first full album, Cheshire Cat. Dude Ranch followed in 1997, and this was the first album to gain widespread commercial success. Scott left the band this year to go back to college, and he was replaced by Travis Barker, previously of the Aquabats. The change from Scott to Travis was made easier by the fact that they had been friends with Travis for a while already and he already knew most of their songs. They have always spent a lot of time touring in the surf/skate/punk scene, with bands such as NOFX, Pennywise, Less than Jake and the Vans Warped Tour. Around the end of 98, blink decided to stop touring and started work on their next album, Enema of the State. This gained even more commercial exposure than Dude Ranch, and helped expose the band to whole new groups of listeners. And the reasoning behind the title? According to Mark Hoppus, "In order to maintain good health, your body must be able to eliminate food and bodily waste. Your colon, together with your lungs, skin and kidneys are designed to accomplish this essential task by elimination of toxins in the intestines, blood and lymph systems." Continues Tom Delonge, "the process of digestion from ingestion of food to defecation, normally takes between 12 to 24 hours assuming that the colon is fully functional and non-toxic.

Emission Testing Essay

With this paper I hope to gain a better understanding of emission pollution and the emission testing process. With my research and my visit to the local Clean Air Car Check site, I have compiled information that will prove valuable. I will define emission pollution and the major contributors. I will answer the why we have to emission test. I will also take you through the testing process. My overall goal of this paper is to ascertain whether or not emission testing is an effective way to reduce or prevent emission pollution when one owns a vehicle. Emission Pollution Emissions describe the gases and particles that are released into the air by many different sources, including vehicles. According to the U. S. Environmental Protection Agency (EPA) web site, the sources of emissions are put into four categories: point, mobile, biogenic, and area. Point sources include factories, mobile sources include vehicles, biogenic sources include gas seeps, and area sources include dry cleaners (EPA, 2006). For this paper, we will focus on mobile sources. Driving is the most polluting thing that we can do. The National Safety Council (NSC) states that motor vehicles release millions of tons of pollutants, classified as toxics, into the air each year. These toxics cause around 1,500 cases of cancer every year. Car emissions also contribute to acid rain and global warming (NSC, 2006). Vehicles emanate three major pollutants: hydrocarbons, nitrogen oxides, and carbon monoxide. The Coalition for Clean Air (CCA) web site states that hydrocarbons are defined as compounds containing various combinations of hydrogen and carbon atoms. Nitrogen Oxides pertain to compounds of nitric acid, nitrogen dioxide, and other oxides of nitrogen. They are typically created during combustion processes, and are major contributors to smog and acid deposition (CCA, 2007). The National Institute of Environmental Health Sciences (NIEHS) website displays the text book, Chemicals, the Environment and You. They define carbon monoxide as a colorless, odorless poison gas produced by incomplete combustion of organic matter (NIEHS, 2000). The Clean Air Car Check (CACC) web site says, â€Å"Cars and light duty trucks contribute 30-50 % of the pollution that cause harmful ozone and also contribute significantly to the amount of air toxics and particulate matter in the environment† (CACC, n. d. ). They also state that if our vehicles are properly maintained, there will be less contamination released in the air and ground water (CACC, n. d. ). What effect does emission pollution have on our environment? The Clean Air Car Check answers this by stating, Hydrocarbons are unburned gasoline particles that contribute to the formation of ground level ozone, often referred to as smog. Carbon monoxide is a colorless, odorless gas formed from partially burned fuel that can adversely affect mental function, visual focus, alertness, and can even cause death. Nitrogen oxides, when mixed with other compounds, can contribute to ground level ozone, acid rain, water quality deterioration and global warming. Ozone is an irritant produced from emissions from gasoline powered vehicles. It can cause eye and throat irritations, respiratory distress, and damage breathing passages, making it difficult for the lungs to work. Ozone is formed near the ground in a photochemical process: 1) Gasoline, paints and solvents evaporate, thereby releasing hydrocarbons. 2) Cars and factories burn fossil fuels, releasing nitrogen oxide and reactive hydrocarbons. 3) Heat and sunlight trigger a photochemical reaction between these emissions, transforming them into ozone (CACC, n. d. ). Emission Testing The time is here again; time to take the car in to be emission tested. What a pain in the neck! You might think that emission testing is a waste of time, and an inconvenience. What some people may not realize is that motor vehicle manufacturers are required to meet more and more severe pollution emission standards, and it is our responsibility to maintain our vehicles (CACC, n. d. ). Recognizing faulty emission control systems and having them repaired has reduced ozone emissions by more than 4,000 pounds each summer day. Testing is just part of the 1990 federal Clean Air Act. The goal of the act is to improve our quality of air by reducing hydrocarbons and nitrogen oxides (CACC, n. . ). The testing procedure may differ slightly depending on the age of the vehicle being tested. All vehicles, however, will get a gas cap pressure check. This test is used to see if the vehicles gas cap is keeping fuel vapors from escaping (CACC, n. d. ). Vehicles made from 1996 or newer will receive the on-board diagnostics test (OBD). This tests the vehicles on-board computer to make sure there ar e no malfunctions. The next test is the inspection and maintenance test (I/M 93). Vehicles made from 1981-1995 will be put on a treadmill, called a dynamometer. The exhaust is captured to evaluate the effectiveness of the emission control equipment (CACC, n. d. ). The last test is for vehicles from 1976-1980. A metal probe is inserted into the tailpipe while it is idle and a sensor is put on the hood to measure the engine speed (CACC, n. d. ). Vehicles that were made in 1975 or older are not required to be emission tested. I recently took a trip to my local Clean Air Car Check site to watch the testing procedure. A man told me that having people stand outside the waiting area is not usually allowed, but since I was doing research for school he allowed it. He also did not want his name to be used in my final paper. He did not want me to be in the way so he asked me to stay as far away as possible and he offered me a face mask. The first vehicle to be inspected was a 1990 Ford Ranger. The inspector walked around the vehicle with a long mirror, making frequent stops. I asked him what this step was for and he replied that it was to check for fluid leaks, holes in the exhaust system, or any modifications that may cause a safety hazard. Once the Ranger was inspected, the driver was asked to leave the vehicle and sit in the waiting area. The inspector checked the Ranger for a catalytic converter and then attached a device to the gas cap. This was the gas cap pressure check that makes sure that no fuel vapors are escaping. After that, the inspector drove the Ranger onto a treadmill device and had attached a large hose to the tailpipe. As he watched a screen he drove the Ranger as if he were driving it on the road. Accelerating and braking when necessary. The large hose collects the exhaust to check for emissions. The inspector let the driver return to the Ranger while he gathered the results. With a smile he politely said, â€Å"Congratulations, you passed†. The next few vehicles went through the same process. There was a different test, however, performed on a 2000 Chevrolet Blazer. After the inspector performed the gas cap pressure check, he plugged something into the bottom of the dashboard. I asked him what this process was and he said it was a scan tool and it is plugged into the OBD connector on the Blazer. He said it will read the Blazer’s computer and analyze whether or not the OBD system is working properly. I was at the Clean Air Car Check site for a little over an hour. Unfortunately, I did not see any vehicles that were from 1976-1980 so the probe test was not performed. Before I left, I asked the inspector why diesel engine trucks do not have to be tested. He said, â€Å"Unlike regular gas exhaust, the exhaust from a diesel engine has really low levels of the carbon monoxide and hydrocarbons. They just aren’t as polluting as regular cars†. Not necessarily agreeing with his last statement, I asked him how long he had worked there. He said with a smile, â€Å"10 long years. I have learned a lot, almost too much†. Effectiveness How effective is emission testing? It is effective enough to reduce emission pollution by 4,000 pounds every summer day. I asked the emission test inspector his opinion on the effectiveness of emission testing. â€Å"If our cars were not tested, the air would be much worse. † He said, â€Å"I think that having your car tested and repaired is keeping that much more crap out of our air†. My friend, who we will call Jan, said, â€Å"Emission testing is a big pain in the butt, and only three counties in Indiana do it, and I think THAT alone is bull. Doesn’t make sense. I think that if they are going to do it, it should be in all fifty states, and all counties. † She continued, â€Å"But, â€Å"if it is helping reduce the pollution in the air we breathe, I guess I will have to put up with it†. I think that testing is effective because if a vehicle does not pass, it has a time period to be repaired or it will not be able to get registered. This car will not be allowed to drive on the road, and that is less emission toxics flowing into our air. Conclusion Emission pollution is a major issue in not only Indiana, but the rest of the country. If these toxics are released from our vehicles, and emission testing can help reduce the flow, then I strongly believe it is a step in the right direction.

Review Questions

In your own words explain what is meant by: vision, mission and goals. Vision – it is an aspirational view of what the company will be like in the future. It is a detailed description of how things will be when the organization eventually reaches its destination. Mission † A mission statement answers the question â€Å"Why do we exist? † and expresses the company's purpose both for those in the organization and for the public. It identifies the organizations reason for being and may define the rganizations primary customers, the products and services that they produce.Purpose is to communicate what the company stands for and where it is heading. Goals – Is basically what the organization alms to achieve In future, perhaps to increase revenue, profit, reputation and loyalty to the public. 2) Discuss their role on strategy formulation. The vision, mission and goals play a great part when organizations formulate their strategy for the long term direction as it will help to identify the implementation steps, the planning, coordination, collaboration, communication and control that the ompany will need to do In order to achieve the maln goal of their organization. ) In your opinion, what should be the starting point for strategy formulation be? The competitive advantage from the resource and capabilities of the organization will be the starting point of strategy formulation. Organizations identify how they differ from their competitors and design such strategies to exploit such differences, as strategy is about being different and this will help In formulating long term direction, scope of the organization and alrnlng to achieve advantage In a changing environment.International strategy 1) What Is the difference between global and multl-domestlc strategy? Global Strategy – assumes a single market and offers a standard product to meet customer needs wherever they are located. This is a cost leadership strategy, exploiting economies o f scale and other cost efficiencies. Multi-domestic strategy – assumes variance in customers needs according to their location and therefore issues a differentiation strategy, adapting products and services to make unique local requirements. ) Identify five examples of each. Multi-domestic Strategy 1) Red bull and Packaging 2) Nokia 2) 3) Reebok 3) 4) Ford Motor 4) 5) McDonalds 5) Value chain and value system 1) Explain how the concept/framework of the value chain and value system may help in the strategy formulation process. The value chain will help identify competitive advantage. Focusing on the way the organization may use its resources may allow the organization to identify how it can be different and unique or where it can be more efficient. ) With reference to the value chain; identify alternative strategies available to the nternational organization Since an international organization will typically comprise of more than one business, the organization should be decomp osed into strategic business units with different strategies considered for each. An organization can develop cost leadership, product differentiation, and business innovation strategies to confront its competitive forces. Cost leadership requires the organization to find and exploit sources of cost advantages, efficient manufacturing processes and tight cost controls.Product differentiation is based on understanding the customers and heir needs in order to provide something unique and valuable to them. Generic Strategy 1) Describe each of the generic strategies Segmentation strategy Cost leadership – This strategy involves the firm winning market share by appealing to cost-conscious or price-sensitive customers. This is achieved by having the lowest prices in the target market segment, or at least the lowest price to value ratio (price compared to what customers receive).To succeed at offering the lowest price while still achieving profitability and a high return on investme nt, the firm must be able to Differentiation strategy – A differentiation strategy is appropriate where the target customer segment is not price-sensitive, the market is competitive or saturated, customers have very specific needs which are possibly under-served, and the firm has unique resources and capabilities which enable it to satisfy these needs in ways that are difficult to copy. 2) Identify and describe the strategies that may deliver a competitive advantage.Since an international organization will typically comprise of more than one business, he organization should be decomposed into strategic business units with different strategies considered for each. An organization can develop cost leadership, product differentiation, and business innovation strategies to confront its competitive forces. Cost leadership requires the organization to find and exploit sources of cost advantages, efficient manufacturing processes and tight cost controls. Product differentiation is b ased on understanding the customers and their needs in order to provide something unique and valuable to them.Strategy formulation 1) Identify and describe the different ways strategy may be formed within organizations In general terms, strategy formation in most organizations can be thought of as resolving around the interplay for three basic forces: An environment that changes continuously but regularly; An organizational operating system A leadership whose role is to mediate between these two forces, to maintain the stability of the organizations operating system while at the same time ensuring its adaptation to environmental change. Describe the key stages in a typical planning approach to strategy formulation 3) Critically evaluate, compare and contrast the planning and adaptive modes of strategy formulation Competitive advantange 1) In your own words, explain what is meany by resource, routine, capability and competence. Review Questions 1. Explain the significance of components (encapsulation) in the context of object-oriented development. 2. Explain how does OO based development helps reuse? 3. How does the concept of inheritance relate to OO-based development? 4. How does the concept of composition/ aggregation relate to OO-based development? 5. Identify the four components of a use case and how they affect each other. 6. Provide an example for actor generalization. What is the significance of generalizing or specializing actors? 7. Provide an example for use case generalization. What is its significance? 8.What are the differences between â€Å"extend† and â€Å"include† use cases? 9. How do you define structural modeling in an object-oriented approach? 10. How would you distinguish objects from classes? Can you provide an example? 11. Where do classes originate from? 12. To build an information system, which one do you need to identify first, classes or objects? Explain. 13. Structural modeling rep resents classes or objects? 14. How does encapsulation protect business rules from unauthorized access and manipulation? 15. How does an object’s interface relate to services that the object provides? 6. Comment on the statement: â€Å"Classes provide the containers and objects provide the contents. † 17. Why should operations be described by verbs? 18. What is â€Å"protected† visibility? Give an example. 19. What is the difference between aggregation and composition? Give an example for each. 20. Describe the relationship between dynamic modeling, behavioral modeling and structural modeling. 21. Comment on this statement: â€Å"Dynamic modeling is about interaction. † 22. How sequence diagram differs from use-case modeling? 23. Explain how objects interact by exchanging messages. 4. Explain the role of parameters and return values in exchanging messages. 25. What are the building blocks of a sequence diagram? 26. Explain the lifetime of an object. Provi de an example. 27. How actors and objects fit in a sequence diagram? 28. Why dynamic modeling is based on objects, but not classes? 29. Explain the following pairs in relation to each other: a. Method & Operation b. Event & State. c. Interaction & Message. 30. What are the components of statechart modeling? 31. What is the significance of statechart modeling? Review Questions 1. Explain the significance of components (encapsulation) in the context of object-oriented development. 2. Explain how does OO based development helps reuse? 3. How does the concept of inheritance relate to OO-based development? 4. How does the concept of composition/ aggregation relate to OO-based development? 5. Identify the four components of a use case and how they affect each other. 6. Provide an example for actor generalization. What is the significance of generalizing or specializing actors? 7. Provide an example for use case generalization. What is its significance? 8.What are the differences between â€Å"extend† and â€Å"include† use cases? 9. How do you define structural modeling in an object-oriented approach? 10. How would you distinguish objects from classes? Can you provide an example? 11. Where do classes originate from? 12. To build an information system, which one do you need to identify first, classes or objects? Explain. 13. Structural modeling rep resents classes or objects? 14. How does encapsulation protect business rules from unauthorized access and manipulation? 15. How does an object’s interface relate to services that the object provides? 6. Comment on the statement: â€Å"Classes provide the containers and objects provide the contents. † 17. Why should operations be described by verbs? 18. What is â€Å"protected† visibility? Give an example. 19. What is the difference between aggregation and composition? Give an example for each. 20. Describe the relationship between dynamic modeling, behavioral modeling and structural modeling. 21. Comment on this statement: â€Å"Dynamic modeling is about interaction. † 22. How sequence diagram differs from use-case modeling? 23. Explain how objects interact by exchanging messages. 4. Explain the role of parameters and return values in exchanging messages. 25. What are the building blocks of a sequence diagram? 26. Explain the lifetime of an object. Provi de an example. 27. How actors and objects fit in a sequence diagram? 28. Why dynamic modeling is based on objects, but not classes? 29. Explain the following pairs in relation to each other: a. Method & Operation b. Event & State. c. Interaction & Message. 30. What are the components of statechart modeling? 31. What is the significance of statechart modeling?