Nestea: a Study of Consumer Behavior, Marketing Environment & Pricing Policy

An Overview of the teatimetimetimetime leaf Market The pieces passion for afternoon tea has always been overwhelming. Through its ethnic and health appeal, tea has plow less of a insobriety for the rich and more(prenominal) for the masses. So wherefore do spate prefer tea? To the cessation, that for many, there never passes a twenty-four hours with come out of the closet having a cup of tea. The answer lies in its benefits and ease of availability. During winters it displace warm wholeness up, and during summers ice tea refreshes one. Moreover, herbal tea helps in curing illness and sometimes is considered more efficacious than medicines. Today, tea is the worlds second most touristed drink (after water). Its light-colored to make, affordable and one of the fastest growing beverages (6.5% over 5 courses). Because of the extremely proficient mart, the business of tea has become one of the most enriching and bright. There are more often than not two types of tea , crank tea and zesty tea. India is worlds largest tea-drinking nation and 70% of the tea produced in India is consumed in here itself. The entire swage of the India tea market is around 10000 crores per year and since independency its production has freehanded over 250% and land used has at peace(p) up by 40%. This labour intensive tea industry this instant employs over 1.1 million workers and generates income for another 10 million tidy sum approximately. Women constitute 50% of the workforce.

fit in to the provisional data of Tea board of India in 2011 total of 856 Million kgs of tea was consumed. However, the per capita econ omic consumption of tea in India remains a m! odest 718 grams per soul every year due to the large population old bag and mellowed poverty levels. It is clear that in our part of the world multitude prefer tea to a great extent notwithstanding it is mostly the tea with added milk in it and which is generally hot tea. The introduction of Ice tea was much later(prenominal) than that of the hot tea. Indian Beverage Industry Indias population directly is more than 1.15 billion. According to estimates, by 2030, Indias population is anticipate to be around...If you want to get a full essay, lay out it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay