Fevicol

Advertising stragtegy of .. [pic] The defacement Fevicol an introduction The Fevicol story began in 1959, when the Parekh stem floated Pidilite Industries to gain on the potential market for synthetic resin resinys, or uninfected glue in India. Pidilite Industries discrete to tape into adhesive or albumen glue market in the awkward which is primarily consumed in woodworking. The primary industriousness of white glue was in woodworking, with secondary activitys in upholstery, flooring, and footwear. Company discrete to enter in to retail market with the harvest-tide and for that, they bed up with collapsible tube. Company came up with different promotion in order to cater to different segment of customers. Pidilite Industries decided to supplement the Fevicol nocks success and popularity by entree a version suitable for the retail market. The first product preeminence extension, a 30-gram collapsible tube, was introduced in the early 1970s. later on the familiarity rolled out a spate of uniquely enclose Fevicol products, available for school students as well as sea captain and educational institutions. The introduction of various packaging formats helped transition the injury from the image of an industrial product to an all-purpose glue. The USP of send is equilibrium of applying it.

Consistent quality, widespread distribution networks, and excellent customer relationships move been the key success factors for the Fevicol target and knowing its strong brand equity, the brand will continue to be glued to the minds of Indian consumers. Its all about branding- The Brand FEVICO L Few brands do it the status of being syn! onymous with the category of product they represent. Fevicol is prestidigitator such brand. Sold in its signature blue and white packaging, this legacy brand is a generic name in the adhesive category in India, and is a familiar battle array in most households. The products ease of application worked as a unique selling proposition for the brand; this was at a time when...If you want to get a full essay, order it on our website: BestEssayCheap.com

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